Mobile apps are convenient for users and allows them to access your information easier than having to go to your website. However, is a church mobile app a wise investment for your congregation? Although you’d like to keep up with the latest technology to reach more church members, it might not an ideal investment worth the cost and time it takes to create a church mobile app. Even though apps can be powerful platforms, here are some things to consider before you go through with the creation of your church app:
- Church Mobile Apps Aren’t Cheap
Building custom app is expensive. You’re looking at $100,000 or more to create an app for your church. A six-figure custom app is unattainable for churches, but app templates are more affordable. Using pre-made templates saves on cost and look just as good as custom options. Plus, you’ll need to factor in how much monthly upkeep will be! However, apps made using pre-made templates will still be expensive, making app creation an expensive endeavor any way you look at it.
- A Website Can Easily Do The Job of Church Mobile Apps
Many times, an app is an extension of a website. Instead of having to go through a search engine, you simply open the app. But if your website is up to par, it should be enough, making an app an unneeded investment. Maybe instead of creating an app, invest in bettering your website!
- Only Top Apps Are Favored
Even though app usage is high, users only open top apps. Apps like Facebook, Google Mail, Instagram, YouTube and the like are highly favored apps. An average mobile church app won’t get as much usage as these giant apps, which means the app isn’t always worth the investment in the long run.
- Your App Won’t Get Downloaded
No matter how much marketing you do, chances are your church mobile app won’t get downloaded. In fact, there are thousands of apps on Apple’s App Store and Google Play Store that never get downloaded. People are downloading fewer apps than ever since all the good ones have been discovered already.
- People Who Download Apps Aren’t Always Active Users
Even if your church mobile app gets downloaded, users might not use it. So even though your download stats are high, they really don’t matter if no one uses it. Users who aren’t active aren’t benefiting from the app, which still means the app wasn’t a great investment.
- An App’s Push Notifications Are Hardly Enabled
As you update your church mobile app, you’ll want people to enable push notifications so that they see what’s new. But the truth is, an app’s push notifications are hardly enabled by users. Plus, you can easily send push notification for free without the need for an app. You can send out push notifications on other sites like Facebook, Instagram, Facebook Messenger and the like. Or you can use texts and emails to get the word out on new things happening in your church.
- The Church Mobile App Can Be Shut Down
Your church mobile app can actually be shut down at any time per Apple’s App Store rules. They can reject template-based aps whenever they please, which means all that money you spent on the app might be for nothing in the end!
Creating a church mobile app is a big investment and decision. If you’re going to create one, you should know what you’re really getting into to make the best decision possible.